
Projects
Findr
Findr simplifies meal planning by curating personalized recipes while tracking ingredients for prep, cooking time, and calorie count. With smart search and intuitive filters, it helps you find the perfect dish in seconds
Projects
01
OCR Receipt Capture: Automatically extracts vendor, date, and amount.
02
Smart Categorization: Predicts expense type; users can confirm or adjust.
03
Automated Insights & Summaries: Generates monthly reports, highlights missing receipts.
04
Predictive Reminders: Alerts users to capture receipts based on patterns.
01
OCR Receipt Capture: Automatically extracts vendor, date, and amount.
02
Smart Categorization: Predicts expense type; users can confirm or adjust.
03
Automated Insights & Summaries: Generates monthly reports, highlights missing receipts.
04
Predictive Reminders: Alerts users to capture receipts based on patterns.

User Research & Insight Translation

I'm skilled at conducting qualitative and quantitative research: interviews, surveys, journey mapping, and usability testing to uncover user needs and turn insights into actionable design strategies.
I'm experienced in designing user-centered digital products from discovery to delivery, using tools like Figma and Framer to prototype solutions that balance functionality, accessibility, and meet business goals.

End-to-End Product Design
I am a strong communicator who works closely with researchers, designers, developers, marketers, and stakeholders to align vision and co-create solutions.

Cross-Functional Collaboration
Projects
Professional Experience
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Led the end-to-end research and design of the Educator Dashboard, creating a user-centered platform that streamlined navigation and made it easier for educators to discover curriculum-aligned teaching resources tailored to their classroom needs.
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Conducted 30+ user & stakeholder interviews and analyzed 100+ survey responses to uncover key needs.
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Mapped educator and admin journeys to inform system architecture and feature prioritization.
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Created high-fidelity wireframes and ran usability sessions with the Educator audience to test new layouts. The improvements drove educator task completion rates and increased the discoverability of key resources by 30%.
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Designed a Single Sign-On (SSO) tool to support the customer service team in manually resetting accounts and resolving login issues more efficiently.
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Conducted usability testing to ensure the tool was intuitive and reduced friction for non-technical staff.
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Collaborated with development and compliance teams to meet accessibility and privacy requirements.
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Reduced account recovery time by 40% and significantly decreased escalations to technical support.
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Redesigned the patient intake and onboarding flow for an Ottawa optical clinic by conducting research with staff and doctors, prototyping key journeys, and presenting usability insights that led to a 60% improvement in task success and informed MVP priorities.
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Led prototyping sessions focused on improving product onboarding for early-stage startups.
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Supported community-led research sprints to identify user engagement opportunities.
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Supported the design team on branding and visual identity projects for a range of clients, contributing to low-fidelity wireframes, layout designs, and presentation decks.
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Assisted in creating wireframes and UI components for web and mobile interfaces, ensuring consistency with design systems and client goals.
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Participated in design reviews, offering feedback and refining visuals based on stakeholder input.
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Gained hands-on experience with Figma, Adobe Creative Suite, and collaborative workflows in a professional design studio environment
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Supported clients in understanding and managing credit card insurance products, providing clear guidance on policy coverage, claims processes, and eligibility.
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Worked with sensitive financial data, ensuring compliance with industry regulations and maintaining a high standard of client confidentiality.
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Developed strong problem-solving and communication skills by resolving customer concerns and navigating complex service scenarios.
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Gained firsthand insight into user pain points within financial systems—experience that now informs my empathetic approach to product design in fintech.
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Education
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Focus: Product Design, Accessibility, Design research, and Human-centered Systems
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Focus on Political Science and International Relations
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(MDes) - Masters in Industrial Design | Carleton University in Progress 2025 - 2027
Education
Problem
Handling SSO-related requests posed several challenges for the customer service team. These included:
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High volume of repetitive tasks leading to delays
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Manual errors in resolving user credential issues
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Limited visibility into educators’ specific SSO configurations, permissions, and request history
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Duplicate data entry
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Difficulty tracking and managing request progress
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Frustration among educators due to delayed responses
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Lack of integration with existing CRM systems (Zoho)
Tackling Sarah's Pain Point
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Dor Dvora
Head Of Design


Dana Kravitz
Projects Manager

OUR DREAM _ TEAM

Moanes Mahajna
Art Director


OUR DREAM
_ TEAM

Harper Clarke
Head of Design

Matt Mercer
Art Director

Zoey Williams
Project Manager



